Flyering is one of the simplest, cheapest, and most effective ways to put your message in front of people. It works because it’s physical, it’s visible, and it can’t be hidden behind an algorithm. A flyer in the right place can reach hundreds of people a day. Do that in dozens of places and you’ve built a steady, visible drumbeat that people can’t ignore.

For the movement to grow, we need to reach people who aren’t looking; if we’re everywhere, we can’t be ignored. Mass 50501’s Street Art Team tested the best ways to create chalked messages in a scalable way. Find out how to make your own stencils and join this creative resistance tactic.